Is the content of your website as good and unique as its design?
We pay extra attention to the design of a website. Every detail in its design is checked for functionality. But what about its content?
Believe me, many times I have come across websites that are designed with great detail and features, but hold little value when it comes to their content. Content holds the same value as the design of a website.
Good content is equally important and essential for the success of a website, as a good design is. You might have a web 2.0 website, with cool AJAX features, but if it has content that cannot hold the attention of a visitor, the very purpose of having a valuable website gets diminished.
Many times webmasters flinch when it comes to writing content for their website. They tend to give content the last priority. They do not put its value at par with the design of the website. In reality, content should be ready even before the design of a website begins or it can be written as the design progresses.
If you understand the value of content for your website, you should create it professionally. Pay special attention to grammar and formation of sentences. Do not blindly go after Search Engine Optimization. Your real readers are humans, not machines. Make sure the keywords you target to drive traffic from search engines towards your website, blend with the content, to hold a visitor’s interest.
Having unique content also counts. But to create unique content, passing stuff through the service of Copyscape is not enough. I have never relied on the service of Copyscape for writing original content. I am not disputing its quality. Being a piece of software, it is quite possible for it to report the original content you created, as published on some other website.
Rather, always rely on your strength to write, read and understand words from different perspectives. Have it read by a few other people for views or mistakes that might escape your eyes.
If you are not good with words, have the content outsourced and try to pay the right amount to get the right quality, instead of getting inferior content to save some money. When you hire someone to write content, make sure he or she gets ample time and flexibility to think creatively and come up with the best original content for your website. Do not give unreasonable deadlines just because you were late in getting it ready for the website. Ask for a sample before choosing the content writer. Give instructions clearly about what you want and how you want it written. If a content writer makes a suggestion consider it carefully. It might be good.
So the next time you develop a website or get it designed, keep the value of having good content in mind.
Remember, poor content hurts a website more than anything, as does a poor design.
Signing off, for now… Ap Singh.

Home
Discussions
RSS Feeds